By Tadias Staff
Published: April 14th, 2019
New York (TADIAS) — Amsale New York unveiled its Spring 2020 collections during Bridal Fashion Week on Friday, April 12th in New York City. The wedding brand that was launched by the late Ethiopian-American fashion designer Amsale Aberra, who passed away last year, also announced the launch of its new ecommerce website as well as the Amsale Retailer Partner Program and the incorporation of 3-D technology into its design and development process.
“The newly debuted program is a revolutionary app-driven initiative to reward brick-and-mortar retailers with their fair share of ecommerce revenue and align the interest of the stores, the bride and the brand to ensure that the consumer has a seamless and convenient shopping experience,” the company said in a press release.
The Amsale x You collection was among the latest designs featured at the Spring 2020 runway show as well as online.
“Amsale was an early adopter of CAD design tools in its development process, endowing it with
a digital database of 32 years of perfected couture design patterns. Amsale’s most celebrated couture
dress designs from its library are now accessible and have empowered brides to choose, using a simple
interactive tool, the elements that best reflect their personal style,” added the press release. “With Amsale x You, we virtually invite the bride into our design room, to peruse our library and empower her to design her own bespoke wedding dress,” said Sarah Swann, Chief Creative Officer of Amsale New York.
Additional Amasale collections that were revealed at the fashion show included Amsale, Nouvelle Amsale and Little White Dress.
Below are photos from the Amsale Spring 2020 Bridal Runway Show held in New York City on Friday, April 12th:
Tribute to Legacy of Amsale Aberra